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Hero BreadTM Seeded Sliced Bread Launch Sweepstakes

OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

ENTRY IN THIS SWEEPSTAKES CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES. THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

THESE OFFICIAL RULES CONTAIN AN ARBITRATION AGREEMENT, WHICH WILL, WITH LIMITED EXCEPTION, REQUIRE YOU TO SUBMIT CLAIMS YOU HAVE AGAINST SPONSOR TO BINDING AND FINAL ARBITRATION. UNDER THE ARBITRATION AGREEMENT, (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST SPONSOR(S) ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, AND (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS.

If, and to the extent, this Sweepstakes involves interaction with social media platforms, this Sweepstakes is in no way endorsed, administered by, or associated with any social media platform. By entering the Sweepstakes, you understand that you are providing your information to Sponsor and not to ANY social media platforms.

1. SWEEPSTAKES DESCRIPTION: The Hero BreadTM Seeded Sliced Bread Launch Sweepstakes (the “Sweepstakes”) is offered by Hero Labs, Inc. (“Sponsor”). The Sweepstakes starts October 12, 2022, at 11:00:01 AM

Eastern Time and ends October 14, 2022, at 05:00:01 PM Eastern Time (the “Sweepstakes Period”). On or

about October 14, 2022, a drawing for the Prizes will be conducted and one Grand Prize Winner will be selected (the “Drawing”). All entries for the

Drawing must be received during the Sweepstakes Period. The Sponsors’ method of timekeeping is the

official time clock for the Sweepstakes and is final and undisputable.

2. ELIGIBILITY: To be eligible to enter, you must be a legal resident of the 48 contiguous United

States or the District of Columbia, have a valid postal address and be at least eighteen (18) years of age

or the age of majority or older in their state of residence at the time of entry. VOID WHERE PROHIBITED

BY LAW. The following individuals are NOT eligible to enter or win Prizes: any person who is an

employee, officer or director of the Sponsors and their immediate family members.

3. AGREEMENT TO OFFICIAL RULES: By participating, you agree (a) to be bound by these Official

Rules; (b) as between you and the Sponsor, that the decisions of the Sponsor is final on all matters

relating to the Sweepstakes; (c) you are not participating on behalf of any employer or third party; and

(d) in the event that you do not comply with these Official Rules, that you will be disqualified and your

prize (if any) will be forfeited.

4. HOW TO ENTER: You may enter the Sweepstakes through Instagram via the following entry

methods:

5.

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(a) You may submit one entry through Hero’s Instagram page by completing all of the following: (1) like the entry post on Hero’s Instagram page, (2) share the entry post to your Instagram Story (3) tag a

friend.

6. LIMIT ONE (1) ENTRY PER ENTRY METHOD, FOR A TOTAL OF TWO (2) ENTRIES PER PERSON.

Any attempt to obtain more than the stated number of entries by using multiple/different email

addresses, accounts, registrations, logins, or any other methods will void such entries and that entrant

may be disqualified. Normal time, toll, connection and usage rates, if any, charged by your Internet

service provider will apply. AN ENTRY MUST BE RECEIVED DURING THE SWEEPSTAKES PERIOD TO BE

ELIGIBLE. No other means of transmission or delivery will be accepted. Late, incomplete or misdirected

entries will be declared void and will be ineligible to win.

7. PRIZES: There will be one Grand Prize available to be awarded. The Grand Prize Winner will receive: (a) two loaves of Seeded Sliced Bread from Hero Bread and (b) two packs of any other product of the Grand Prize Winner's choice.

The total approximate

retail value (“ARV”) of the Grand Prize is $50.00,

8. DRAWING: On or about October 14, 2022, Sponsor will conduct a drawing and randomly draw

(a) 1 entry from among all eligible entries received for the Grand Prize and ( The odds of winning depend on the total number of eligible entries received during the

Sweepstakes Period. The selected entrants will, subject to verification of eligibility and compliance with

these Official Rules, be eligible to win one of the Prizes.

9. AWARDING OF PRIZE: Each Winner will be contacted through social media on or about October 14,

2022 notifying such Winner that he/she has won a Prize and the Prize will be shipped to the address

such Winner provided upon request of the Sponsor. If a Winner is found to be ineligible or not in

compliance with these Official Rules, or in the event that a Prize notification or Prize is returned

undeliverable, the Prize will be forfeited and, at Sponsors’ sole discretion, the Prize may be awarded to

an alternate entrant selected at random.

10. Prizes will be shipped to the Winners’ home addresses provided on each Winner’s respective

online entry form within forty-five (45) days after the close of the Sweepstakes Period. Prizes may not be

transferred or redeemed for cash (except to the extent required by applicable law) and must be accepted

as awarded, with no substitutions of any kind, except substitutions made by Sponsors, who reserves the

right, in its sole discretion, to substitute a Prize (or portion thereof) with one of comparable or greater

value. All federal, provincial, state, and local taxes (including income, duty and withholding taxes), if any,

as well as any other costs and expenses associated with Prize acceptance and use are the Winners’

responsibility.

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Conditions and restrictions may apply. Limit: One (1) prize per person/household. ALL PRIZES ARE

AWARDED “AS IS” AND THE SPONSOR DOES NOT MAKE (AND IS NOT RESPONSIBLE FOR) ANY

REPRESENTATIONS, GUARANTEES, OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, IN FACT OR IN

LAW, RELATING TO ANY PRIZE (INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF

MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE), AND ALL SUCH WARRANTIES ARE HEREBY

DISCLAIMED.

11. PUBLICITY: Except where prohibited by law, by accepting a Prize, the respective Winner consents

to the use of his/her name, address (city and state/province of residence), voice, and statements relating

to the Sweepstakes, the Sponsors and/or Sponsors’ products, and photographs or other likeness, without

further compensation, notification or permission in any publicity or advertising carried out by Sponsors

or any related entities in any media without territorial or time limitation.

12. CONDITIONS OF ENTRY:

a. By entering, you (i) acknowledge compliance with these Official Rules including all eligibility

requirements, (ii) warrant that any information you provide in connection with this Sweepstakes is true

and accurate, and (iii) agree to be bound by the decisions of the Sponsors which shall be final and

binding in all matters relating to this Sweepstakes. Entrants who have not complied with these Official

Rules are subject to disqualification and all associated entries will be void.

b. The Sponsors reserve the right to disqualify any entry in the Sweepstakes (and void all associated

entries) or entitlement to a Prize, if, in the sole discretion of the Sponsors, it determines or suspects that

the entrant has attempted to undermine the legitimate operation of the Sweepstakes.

c. If a dispute arises regarding who submitted an online entry, the entry will be deemed to be

submitted by the authorized account holder of the email address provided at time of entry and he/she

must comply with these Official Rules. “Authorized account holder” is defined as the natural person who

is assigned to an email address by an Internet access provider, online service provider, or other

organization responsible for assigning email addresses for the domain associated with the submitted

email address.

d. As a condition of entering, you agree: (i) to release the Sponsors, and each of the Sponsors’

respective officers, directors, employees, agents, stockholders, successors, assigns, parent companies,

subsidiaries and affiliates (the “Released Parties”) from any and all claims, liability, loss or damage

incurred with respect to participating in the Sweepstakes or the awarding, receipt, possession, and/or

use or misuse of any Prize; (ii) that under no circumstances will you be permitted to obtain awards for,

and you hereby waive all rights to claim, punitive, incidental, consequential, or any other damages (other

than for actual out-of-pocket expenses) from the Released Parties; (iii) all causes of action arising out of

or connected with this Sweepstakes or any Prize awarded shall be resolved individually, without resort to

any form of class action; and (iv) any and all claims, judgments and awards shall be limited to actual

out-of-pocket costs incurred, and in no event will you be entitled to receive attorneys’ fees or court

costs. Some jurisdictions may not allow certain limitations on damages or the ability to seek damages

through a class action, so some of these restrictions may not apply to you.

To the maximum extent permitted by law, you further waive any and all rights you may have under

Section 1542 of the Civil Code of California, and every like provision in any other jurisdiction. Section

1542 provides as follows:

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A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES

NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND

THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH

THE DEBTOR OR RELEASED PARTY.

e. The Sponsors reserve the right in its sole discretion to cancel, modify or suspend this

Sweepstakes at any time, with or without notice, for any reason or no reason, including if fraud,

technical failures (including any network server or hardware failure), viruses, bugs, errors in

programming, or any other causes corrupt the administration, security or integrity of the Sweepstakes. In

the event of cancellation, the Sponsors reserve the right to select Winners from among all eligible,

non-suspect entries received up to the time of such cancellation.

f. The Sponsors do not warrant that access to the Sweepstakes will be uninterrupted. The Sponsors

are not responsible for, and you hereby waive any claim arising from, any problems that may arise,

including, without limitation: (i) inaccessible or unavailable networks, websites, or other connection or

accessibility problems; (ii) failed, delayed or misdirected communications, including any lost, late, stolen,

incomplete, illegible or undelivered entries; (iii) technical malfunctions, printing, clerical, or other errors

in connection with the administration of the Sweepstakes or the offering or announcement of any Prize;

(iv) the incorrect or inaccurate capture of information, or the failure to capture any information in

connection with the Sweepstakes; (v) damage to a user’s system occasioned by participation in this

Sweepstakes; or (vi) any other errors of any kind relating to or in connection with the Sweepstakes.

13. TAXES:

a. Any valuation of the prize(s) stated above is based on available information provided to the

Sponsor, and the value of any prize awarded to a winner may be reported to the IRS as required by law.

Each winner is solely responsible for reporting and paying any and all applicable federal, state, and local

taxes, related to prize acceptance and use not specified in these Official Rules. Upon request, each

winner must provide the Sponsor with valid identification and a valid taxpayer identification number or

social security number before any prize will be awarded.

b. The Sponsor reserves the right to withhold and deduct taxes from the prize, and winner may be

required to provide to Sponsor an amount to cover applicable withholding taxes prior to being awarded

the prize. Winner must provide a completed IRS Form W-9, including valid identification and a valid

taxpayer identification number or social security number before the prize will be awarded. An IRS Form

1099 will be issued to the winner, as required by law.

14. BINDING ARBITRATION:

Any controversy or claim arising out of or relating to the Sweepstakes shall be settled by binding

arbitration in a location determined by the arbitrator as set forth in these Official Rules (provided that

such location is reasonably convenient for claimant), or at such other location as may be mutually agreed

upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the

Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then

prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court

having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures.

The arbitrator shall apply California law consistent with the Federal Arbitration Act and applicable

statutes of limitations and shall honor claims of privilege recognized at law. In the event that the

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claimant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs

of litigation, Sponsor will pay as much of the claimant’s filing and hearing fees in connection with the

arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If

any part of this arbitration provision is deemed to be invalid, unenforceable or illegal (other than that

claims will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and

procedures established by JAMS, then the balance of this arbitration provision shall remain in effect and

shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting

provision were not contained herein. If, however, the portion that is deemed invalid, unenforceable or

illegal is that claims will not be arbitrated on a class or representative basis, then the entirety of this

arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to

arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the

right of discovery, which discovery shall be completed within sixty days after the demand for arbitration

is made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES

PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A

PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE

ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY

BE SIMILARLY SITUATED. DO NOT ENTER THIS PROMOTION OR INDIVIDUAL SWEEPSTAKES IF YOU DO

NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL

SWEEPSTAKES RULES.

15. GENERAL TERMS:

a. Any attempt by an entrant or other individual to deliberately damage any website or undermine

the legitimate operation of this Sweepstakes, including but not limited to any fraudulent claims, is a

violation of criminal and civil laws. Should any such an attempt be made, each Sponsor reserves the right

to seek remedies and damages (including attorneys’ fees) from any such individual, to the fullest extent

permitted by law, including criminal prosecution. Any entrant engaging in any of the foregoing activities

may be disqualified (and all associated entries will be void) and will forfeit any Prize(s) won. Participants

acknowledge that this Sweepstakes is in no way sponsored, endorsed, administered by, or associated

with Facebook or Instagram. Participants agree to release Facebook and Instagram from any liability

associated with the promotion

b. This Sweepstakes is subject to all applicable federal, state, provincial and municipal laws. All

issues and questions concerning the construction, validity, interpretation and enforceability of these

Official Rules, or the rights and obligations of entrant and the Sponsors in connection with the

Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the State

of California without regard to conflicts of law principles. All entrants consent to the jurisdiction and

venue of the Federal, state and local courts of the county of San Francisco.

c. In the event of any conflict with any Sweepstakes details contained in these Official Rules and

Sweepstakes details contained in other Sweepstakes materials (including, without limitation, any point of

sale, online or print advertising), the details of the Sweepstakes as set forth in these Official Rules shall

prevail.

d. This Sweepstakes is sponsored by the Sponsors. Sponsors’ employees are not authorized to

waive, modify or amend any provision or provisions of these Official Rules in any manner whatsoever. All

questions, comments or complaints regarding this Sweepstakes must be submitted in writing either via

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email to hello@hero.co or in writing to Hero Labs, Inc., attn: Sweepstakes, 488 Bryant Street, San

Francisco, CA 94107.

e. You may obtain the Winners List by sending a self-addressed postage stamped (unless prohibited

by state law) envelope to: Hero Labs, Inc., attn: Seeded Sliced Bread Launch Sweepstakes, 488 Bryant Street, San

Francisco, CA 94107. The name of the Winners will be sent within a reasonable time after the Prizes have

been awarded.

f. Each Sponsor will retain the entrant's personal data for a reasonable period of time to enable it

to communicate with the entrant regarding the Sweepstakes and/or a prize, to verify that these Official

Rules have been complied with, and for accounting purposes. This data may be passed to a third party to

enable such third party to fulfill any necessary requirements relating to the award of a prize. Any other

use of personal data will be in accordance with, and subject to, each Sponsor’s Privacy Policy. Hero’s

Privacy Notice is available at https://www.hero.co/privacy.