Welcome to Hero
We are Hero, and we are a team of bread-heads who believe that everyone should have the freedom to eat and enjoy foods we love most without negative health consequences.
We've remade carby, empty-calorie products into fluffy, delicious versions that include 0g net carbs, 0g sugar and fewer calories, with added benefits of protein and fiber
It Started with a Muffin
Born with severe food allergies related to pollen, Cole Glass had a diet of just carbs, protein, and fat - no vegetables, fruits, or nuts.
In 2017, to offset the inevitable health problems he would face from eating a limited, unhealthy selection of foods, Cole cut out the carbs from his life and searched for low-carb alternatives to flour-based foods. But everything he found contained something he was allergic to. There had to be a better way…
Since muffins were a part of his diet that he enjoyed, Cole decided to develop his own better version. So, he baked 100+ muffins every single day to try and change up the recipe.
For two years, he switched ingredients, microgram by microgram, trying every possible combination of proteins, fibers, and baking ingredients. Then, one day, he finally perfected a batch of muffins that tasted just like the original.
The only difference was that his had zero net carbs, no sugar, and less than half the calories.
Cole Glass, CEO and Founder
Former SpaceX, Apple, Google and Facebook
Blaine Hurst, Executive Board Member
Former President and CEO of Panera
Ray Lane, Investor and Board Member
Former Oracle President and COO and Investor & Board Member of Beyond Meat
Brandon Tucker, VP of Operations
Former CraftMark Bakery, Incora and SpartanNash
Steve Straker, VP of R&D and Commercialization
Former CraftMark and David Wood Baking LTD