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Pricing and Availability

  • Hero Bread™ is available for purchase on our website, and Hero Bread™ Subway Loaf is sold in select SubwayⓇ locations.

  • Products sold by the box on will vary, but generally range from $20-28 per box. Prices at Subway vary by market.

  • We do not at this time, but please reach out to and we will put you in touch with our sales team.

  • We’re cooking up some truly unbelievable products. Just imagine all of the things you can make with flour! Sign up for our mailing list so you’ll be the first to know when something new is in the oven.


    • Hero Bread™ Sub Rolls were developed at our headquarters in San Francisco, California and baked in Chicago, IL.
    • Hero Bread™ Sliced White Bread was developed at our headquarters in San Francisco, California and baked in Westerville, Ohio.


    • Hero Bread™ Sliced White Bread contains: Water, Resistant Wheat Starch, Wheat Protein, Canola Oil, Flaxseed, Contains less than 2% of Apple Cider Vinegar, Salt, Yeast, Fava Bean Protein, Guar Gum, Calcium Propionate and Sorbic Acid (to retain freshness), Enzymes, Ascorbic Acid, Sunflower Lecithin.

    Allergens: Contains Wheat. Produced in a facility that also produces Soy and Milk Products.

  • Hero Bread™ looks, tastes, smells, and feels exactly like the "regular" bread you're used to, because it is bread! The difference is that you can eat our bread with complete freedom from the guilt and nutritional downsides associated with "regular" bread, because ours has 0g net carbs* and 0g sugar per serving. Once you take a bite yourself, you'll understand exactly how big of a deal this is.

    *Net Carbs = Total Carbs - Dietary Fiber

    In addition to 0g net carb, our Hero Bread™ also contains the following per slice:

    5g protein

    11g fiber

    0g sugar

    45 calories

  • “Net carbohydrates” are the carbs in food that are fully digestible and absorbed by the body. This is different from “total carbohydrates” as that includes all the different types of carbohydrates found in a food such as dietary fiber, which passes through the digestive system without being completely broken down and absorbed by the body. Net carbs can be calculated by subtracting Dietary Fiber from Total Carbohydrates listed on a product’s nutritional facts panel.

  • Yes

  • Our products are not yet "certified kosher"

  • Our fearless - or as some might say, Heroic - leader, Cole Glass, talks about his journey of creating Hero Bread™ here

  • Yes, Hero Bread™ products do contain gluten.

  • Modified wheat starch (also known as) resistant starch is classified as a dietary fiber. Dietary fibers are not fully broken down and digested which allows us to create bread with 1g net carb per serving. Regular wheat flour contains many net carbs that are broken down into simple sugars and absorbed by the body during digestion.

  • It tastes just like bread, because it is bread! Just new and improved bread. Specifically, the Hero Bread™ Subway Loaf available at SubwayⓇ has an Italian bread flavor profile.

  • While you may have seen monk fruit listed on our printed packaging ingredients, our products do not currently contain this ingredient nor is erythritol used in any of our recipes.

Shelf Life and Storage

  • For the best experience, we recommend enjoying your bread within five days of arrival. Whatever bread you are not ready to eat, we recommend freezing upon arrival. Our bread freezes and thaws wonderfully 🙂

Orders/Shipping Questions

  • To ensure we can maintain the quality of our premium product in shipping and provide you with the freshest baked goods possible, all Hero Bread™ orders ship out Monday through Wednesday with two-day shipping. Any orders placed after 10 AM ET on Wednesday that cannot be delivered within a day of shipping on the following day, Thursday, will ship on Monday. Orders placed Thursday through Sunday will ship on Monday.

  • You will receive an email with tracking information at the time of shipment. You can also track your last order by visiting our order tracker page and providing the email and zipcode used for your order.

  • We process orders immediately, please contact if you have issues with your order.

  • We’re sorry to hear that there was an issue with your order. Please contact us at so we can assist you.

  • Our flat rate shipping is $7 per order, and we offer free shipping on purchases of $35 or more.

  • No, we do not currently ship to Alaska, Hawaii or Puerto Rico.

  • No, we do not ship internationally at this time.

  • We are unable to ship to PO boxes at this time.

  • Currently, all Hero Bread™ products are shipping out of Indianapolis, IN.

  • Due to the perishable nature of our bread, we do not accept returns or exchanges. We are committed to providing you with the highest quality product, so please contact our customer support team at in the event that you experience an issue so that we can assist.