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Many think Bread is Broken, but there’s a Hero to the Rescue

October 28, 2021

Hero Bread™ sandwich rolls contain 0g sugar, 1g net carb and 100 calories per serving and are available at select Subway® locations for a limited time

Hero Labs, Inc. (“Hero”), a food tech company that recently raised over $30M to reinvent the global bread and baked goods industry, today announced the launch of its first product, a sandwich roll that looks, smells and tastes just like traditional bread – but boasts a significantly improved nutritional profile.

Hero Bread™ Sandwich Rolls Now Available in Four Cities Across the U.S. - and, Yes, Brady Loves It

October 28, 2021

Subway® restaurants announced it is the first quick service restaurant brand to offer a one-net-carb bread option for guests, as part of a new product test in partnership with food tech startup Hero Labs, Inc. ("Hero"). With just one gram of net carbohydrates, 0 grams sugar, 12 grams of protein, 26 grams of fiber and only 100 calories in a six-inch sub roll, Hero Bread™ sandwich rolls deliver the signature flavor fans love, with added nutritional benefits.

Hero Bread™ media asset pack

You can grab our brand toolkit with latest media assets, logos, & more here: