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Many think Bread is Broken, but there’s a Hero to the Rescue

October 28, 2021

Hero Bread™ sandwich rolls contain 0g sugar, 1g net carb and 100 calories per serving and are available at select Subway® locations for a limited time

Hero Labs, Inc. (“Hero”), a food tech company that recently raised over $30M to reinvent the global bread and baked goods industry, today announced the launch of its first product, a sandwich roll that looks, smells and tastes just like traditional bread – but boasts a significantly improved nutritional profile.

Hero Bread™ Sandwich Rolls Now Available in Four Cities Across the U.S. - and, Yes, Brady Loves It

October 28, 2021

Subway® restaurants announced it is the first quick service restaurant brand to offer a one-net-carb bread option for guests, as part of a new product test in partnership with food tech startup Hero Labs, Inc. ("Hero"). With just one gram of net carbohydrates, 0 grams sugar, 12 grams of protein, 26 grams of fiber and only 100 calories in a six-inch sub roll, Hero Bread™ sandwich rolls deliver the signature flavor fans love, with added nutritional benefits.

Subway tackling “high-tech” bread with Tom Brady

November 12, 2021

I’ve always craved more technology in my sub sandwiches. Okay, maybe that’s a lie. I’ve never said those words before in my life. I do enjoy a toasted Subway sandwich, and it looks like that next sub is about to get more tech-filled with the addition of Hero Bread sandwich rolls, and Tom Brady.

Tom Brady Is 'Back to' Eating Bread in Ad for Subway's New 1-Net Carb, 100-Calorie Hero

October 29, 2021

Tom Brady is famously picky about his diet, but even he is taking a bite out of Subway's new bread.

The seven-time Super Bowl champion — who has joked in previous Subway commercials about not eating bread, despite earning the nickname "Bready" by the brand — is helping the quick service restaurant hawk their new Hero Bread sandwich rolls, a 1-net-carb and zero-sugar bread option that delivers the signature flavor fans love with added nutritional benefits.

Subway Is Unveiling a New Bread Option with One-Net Carb & Zero Sugar

October 29, 2021

Subway is all about options, from its sandwich toppings to the bread they go on. The sandwich purveyor already offers more than three types of bread, and it's adding yet another—this time for more carbohydrate-conscious consumers.

Subway Has a New Healthy Bread—Here's What Our Nutritionists Say About It

November 1, 2021

After the rollout of the biggest menu revamp in brand history this summer, you might think Subway is likely done with menu innovations for a while. But it turns out, the chain continues to build on the Eat Fresh Refresh campaign and has just come out with a new bread that's unique across the fast-food industry.

Hero Bread Founder Cole Glass Was “Eating Himself To Death.” So He Created This 1g Net Carb Bread.

November 29, 2021

Imagine a bread roll much like Subway’s Italian white bread: soft, fluffy, carbohydrate-dense. Now imagine if that bread had zero grams of sugar, 12 grams of protein, and only 1 net carbohydrate per serving.

That’s the product that California-based startup Hero Bread recently launched in Subway sandwich restaurants.

Order a sandwich with ‘the only bread Tom Brady eats.’ Boise is one of 5 test markets

December 7, 2021

If you watch NFL football, you’ve probably seen Tom Brady in ads about Subway bread that he doesn’t eat.

But now the notoriously health-conscious quarterback can enjoy a Subway sandwich — if he’s in the right place. Like Idaho.

The Beyond Meat of baked goods: Hero Labs’ macronutrient mantra

May 16, 2022

SAN FRANCISCO — In the eyes of Ray Lane, managing partner at GreatPoint Ventures, San Francisco-based Hero Labs could do for baked goods what Beyond Meat did for plant-based meat: change the game. With real synergy between the two brands, Hero buns and tortillas started appearing in the Beyond Meat board room.

Hero Bread expands nationally in Subway restaurants

June 1, 2022

Hero Bread is introducing its sugar-free, 100 calorie, low carb bread to more than 1,600 Subway franchises nationwide after a successful initial rollout to select Subway franchises in October 2021, according to the company. The bread is now available in seven new markets, including New York City; the Bay Area; San Diego; Portland and Medford, Ore.; Portland, Maine; and Salt Lake City.

Flour, reinvented: After two years and 73,000 muffins, Cole Glass found the perfect recipe

July 29, 2022

Lil Baby, Tom Brady, Kevin Durant and The Weeknd are some of the celebrity investors in Hero Bread, a San Francisco-based food technology company founded by 32-year-old former Tulsan and Holland Hall grad Cole Glass.

Hero Bread™ is Revolutionizing the Way Consumers Enjoy Sandwiches - Now Available At 1,600 Subway® Restaurant Locations

June 1, 2022

SAN FRANCISCO, June 1, 2022 /PRNewswire/ -- Food technology company Hero Bread™, the baking innovators that make real bread with zero to one net carb per serving, today announced expanded availability of their specialty sandwich roll at Subway® restaurants in seven new markets. First introduced in October 2021 as part of a successful test at select Subway® locations in Colorado Springs, Boise, Des Moines and Atlanta, Hero Bread is now available in more than 1,600 Subway® locations across New York City Metro, The Bay Area, San Diego, Atlanta, Portland OR, Portland ME, Medford, Boise and Salt Lake City.

Subway Is Testing Out Low-Carb Bread That Tom Brady Approves Of

November 8, 2021

Carb-conscious fast-casual diners have something to celebrate this week, as the nation's largest sandwich chain is poised to serve subs on low-carbohydrate bread that, according to some, doesn't compromise on flavor. In a press release, food tech company Hero announced that its sandwich rolls, which contain just 1 net carb and 0 grams of sugar per 6-inch serving, will soon be available at select Subway locations through mid-December. Hero and Subway partnered to introduce Hero Bread, the first bread in the quick-service industry to have such a low carb count — as well as 12 grams of protein, 26 grams of fiber, and 100 calories — per serving.

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