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Hi, We’re Hero

At Hero we believe people should have the freedom to eat and enjoy food they love without negative health consequences.

We’ve remade empty-calorie products into delicious, nutrient-rich foods with 0g sugar, 1g net carbs, fewer calories and unbelievable taste.

Welcome back to bread.

It started with a muffin

In 2017, Hero founder Cole Glass had a craving for a lower carb muffin. Trouble was, he was unable to eat most healthy muffin ingredients.

With severe food allergies and a deep-rooted passion for science, Cole became obsessed with baking his own, amounting to thousands of muffins over two years, trying every ingredient combination to create the perfect muffin, that he could eat.

Finally, he baked one tasty AF muffin that happened to have 0g net carbs and 0g sugar. “Unbelievable!”, thought Cole, and off he went to share his discovery with the world, bringing us together here today.

Wait, there’s MORE

From our bread box to yours, stay hungry for more unbelievable baked goods dropping soon.

Send us your thoughts on our next
#breakbread reinvention.